Copywriter & Content Strategist · Johannesburg
13 years writing across journalism, corporate communications, and global health research — from the Financial Mail to the Wall Street Journal to Wits VIDA.
Persuasive, brand-aligned copy that moves people from curious to convinced. Every word earns its place.
Long-form content that builds authority, drives organic traffic, and keeps your audience coming back — researched, structured, written to rank.
Strategic communications for organisations — from internal messaging to public-facing campaigns and executive media prep.
Co-bylined investigative report on the Albert Street building fire in Johannesburg — one of the city's deadliest in recent years. Published September 2023.
View on Muck RackAnalysis of South Africa's 2020 national budget, covering National Treasury's accountability measures for provincial and municipal government.
View on Muck RackContributed to the internationally distributed German quarterly published by the Institut für Auslandsbeziehungen (ifa). Featured interview with Johannesburg gold miner Luthando Mampintsha for the “Unter der Erde” (Under the Earth) issue.
View PublicationBylined hard news for Caxton’s Midrand Reporter — including live coverage of the K101 taxi violence shootout (2014) and the Midrand water crisis affecting Johannesburg suburbs.
View on Muck RackBylined features and event coverage for Caxton’s Sandton Chronicle, including the 30 Days of Home and Food event at Gallagher Estate (2016).
View on Muck RackBylined feature writing for Caxton’s Rosebank Killarney Gazette, including a 2017 piece on workplace design and millennial business culture in South Africa.
View on Muck RackAs sole communications officer at Wits VIDA, I wrote all web copy for MIRNA — a nine-country research network strengthening maternal immunisation across Africa and Asia.
View Live SiteBrand voice and campaign copy for Freedom Won's engineering youth initiative. Landing page, press release, and executive media talking points — concepts still in use today.
View ArticleWeb content, profiles, event communications, and social media for the Child Health and Mortality Prevention Surveillance study — from brief to live.
View ArticleOwned the brand voice on social media, ideated campaign concepts, wrote landing pages and press releases for a major PR campaign. Copy and concepts from 2023 are still actively in use.
Sole communications officer for two major international research studies. Wholly responsible for all web content, profiles, landing pages, and social media — including graphics — for both studies.
Bylined journalism across two of the world's most respected publications — financial policy analysis in the FM and hard news reporting in the WSJ.
I've written for global newsrooms, international research networks, energy companies, and beauty brands. That range means I write with authority on almost any topic — and adapt to fit your voice.
Years in newsrooms taught me to research deeply, write clearly, and cut ruthlessly. That discipline shapes every piece of copy I write.
No templates. I learn your brand voice and write content that feels authentic — because it is.
From global health research to financial policy to energy tech — I translate complexity into clear, compelling content.
Revisions are included. If you're not satisfied, we make it right — no questions asked.
Tell me your business, goals, and audience. Takes 10 minutes, sets the foundation for everything.
I map the angle, tone, and structure before writing a single word. No wasted drafts.
First draft delivered in 24–48 hours. We refine together until it's exactly right.
Content goes live and starts working.
One blog post, article, or short-form copy asset — researched and delivered fast.
Website copy or a full email sequence — written, refined, and ready to convert.
Monthly content, communications strategy, or a dedicated retainer for consistent output.
Got a project, a deadline, or just an idea? Tell me what you need and I'll come back to you within a few hours.